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stuff that matters
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas...
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business isn’t a popularity contest
Bloomberg BusinessWeek’s publication of its “The Popularity Issue: America’s most popular products and how they got that way” makes some fascinating statements about today’s business culture — but not...
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history of marketing, part one
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece...
View Articletop tweets from brite conference
DLYohn Top Tweets from BRITE Conference 03.11 View more presentations from Denise Lee Yohn, Inc.
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john costello on behind the scenes at dunkin’ donuts
John Costello gives a behind-the-scenes look at Dunkin’ Donuts in today’s podcast interview. In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin...
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timeless truths about brand loyalty
Yogi Berra once lamented that, “The future ain’t what it used to be.” Today companies have a related complaint: “Brand loyalty ain’t what it used to be.” No longer can brands expect long-term...
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professor peter fader on customer centricity
Get ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the...
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ford’s divided heart
In elementary school, there was a boy who really wanted me to “go steady” with him (yes, that’s what we called it back then.) He pursued me fervently and eventually persuaded me to say “yes.” Then,...
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whose brand are customers loyal to?
The question of brand loyalty sits right in the middle of the tug of war between retailers and manufacturers. Are customers loyal to a retailer because of the brands it carries or because of the...
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build a breakthrough brand: how to assess your brand
Welcome to the new video series, “How to Build a Breakthrough Brand.” These 10 short sessions – each comprised of a 3-4 minute video and downloadable worksheet — are designed to introduce you to the...
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